TBM Platform
Fashion Stylist Mobile App

AI-powered Fashion Stylist Mobile App

Timeline:

2025.07 — 2025.08

Project Type:

Internship Project

My Role:

Product Designer

Virtual Try-on Extension

Overview:

This is a 0–1 mobile app design project I created during my internship, featuring an AI-powered styling chatbot that delivers personalized outfit recommendations. Users can virtually try on different garments and save complete looks in their closet. I collaborated with designers and researchers to develop multiple wireframe iterations for the homepage, AI chatbot, and virtual closet, and ultimately built the high-fidelity prototypes for the main pages.

What user pain points did we find?

Overwhelmed by Too Many Choices

I spend so much time scrolling but still can’t find something that fits my style.

“Sometimes I just want to find a suitable accessory for my dress, but I spend so much time scrolling and end up finding nothing that looks good.”

Desire to Trying Pieces Together Before Purchase

“It’s hard to imagine how two items from different brands will pair together. I wish I could try them on together digitally instead of browsing individual item.”

“I want to mix and match items before purchasing instead of relying on model photos.”

Looking for Personalized Outfit Recommendations

I wish there were more personalized suggestions based on today’s weather, my occupations, and etc.

“I want styling suggestions that show how two pieces can be paired together in a way that fits my style.”

Unconfident about Product Presentation

"Sometimes the garment looks different on the model than it does when I wear it in real life."

"I wish I could see what it looks like on someone with my body shape."

As a team, we brainstormed ideas to enhance users’ online shopping and try-on experience.

Wireframe Sketch

Homepage

Chatbot

Virtual Closet

Homepage

High-Fidelity Prototype

Virtual Closet Page

Chatbot Page

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Key Features & How do They Enhance the User Experience

  • AI Chatbot Outfit Recommendations ✅

    Uses the user's calendar events, today’s weather, and lifestyle context (e.g., work schedule) to suggest personalized outfits from their virtual closet.

  • Personalized Virtual Closet ✅

    Users can add items they already own or save their favorite products online to create a centralized digital wardrobe.

  • Mix & Match Styling Tools ✅

    Allows users to click and combine items from different brands and the items they already owned in their virtual closet to explore outfit possibilities.

  • Realistic Virtual Try-On ✅

    Provides visual try-on previews to help users see how different pieces look together and make confident purchase decisions.

What I learned from this project…

“I learned that meaningful design starts with listening—every user frustration became an opportunity to build a smoother, smarter experience.”

“I learned that thinking about technical feasibility early prevents extra fixes later and makes development smoother.”

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