Project 1: Environmental Organization
Timeline：
2024.01 — 2024.02
Project Type:
Individual School Project
Overview:
A branding project focused on image-making to develop the visual identity and related merchandise for a chosen brand or organization. The goal was to craft a consistent and engaging design language that effectively communicates the brand’s values, mission, and personality across various media.
Introduce the Organization
This organization is dedicated to hosting events that encourage community participation in environmental protection, particularly ocean cleanups. Its target audience includes teenagers and young adults who are passionate about making a positive impact on the environment in their spare time. With this in mind, the visual identity draws inspiration from natural elements—especially ocean waves—to evoke a sense of peace, calmness, and serenity while motivating young people to take meaningful action.
Make it stand out.
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Graphic Design
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Product Design
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Package Design
CALLING FOR
VOLUNTEETS
TO SAVE THE OCEAN
What I learned from this project…
By exploring natural elements and experimenting with various pigments and digital media, I discovered many creative ways to express design language. I also realized how color, typography, and graphic form can serve as powerful mediums to convey ideas and shape audience perception.
Project 2: Creative Organization
Timeline：
2024.03 — 2025.05
Project Type:
Individual School Project
Overview:
This project involved creating a brand or organization and developing an interactive branding system that embodies its identity and values. The work included logo design, establishing a visual system, and developing creative media to extend the brand experience. The goal was to create a cohesive and engaging brand presence that connects with the target audience through both visual and tactile interactions.
Logo Animation
I created YOCO, a concept organization dedicated to fostering collaboration across the creative industry. The letter “C” in the logo symbolizes both Collaboration and Creativity, capturing the brand’s core spirit. I chose the name YOCO for its energetic and imaginative tone, reflecting a brand full of fresh ideas. Through this logo design and animation, I aimed to convey a youthful, dynamic, and forward-thinking identity that embodies creativity and connection.
Style Guide
What I learned from this project…
Through creating YOCO, I learned how design can serve as both a visual and conceptual bridge for collaboration. Developing the logo and animation taught me to translate abstract ideas—like creativity and connection—into tangible visual language. This process deepened my understanding of how motion, form, and typography can together express a brand’s personality and values.
Explore More
Illustration
A collection of my commercial and personal illustration work that showcases my ability to blend traditional techniques with digital painting.
UI/UX Tool Design
An internship project showcasing my redesign of the virtual try-on extension tool, aimed at improving visual clarity, usability, and the overall user experience.
Web UI/UX Design
An internship project focused on building UI platforms and CRM tools that help home-service professionals manage their projects and client relationships more efficiently.